|EUROPEAN BRANDS PROTECTION: BRANDS BUILDING AND BRANDS PROTECTION|
|Host / Sponsor:||EUAP / EuroCham|
|Event Time:||Fri 25-Oct-2013 4:30 PM To 6:20 PM|
|Venue:||Please see below|
|View Flyer/Attachment:||European Brands 2013
Seminar - European Brands in Hong Kong Speakers Bio
The European Union Academic Programme Hong Kong and the European Brands Protection Council of the European Chamber of Commerce in Hong Kong are jointly organizing the “European Brands Protection: Brands Building and Brands Protection” seminar.
Date and time:
1st Round: 11th October 2013 (Fri), 4:30pm – 6:20 pm
2nd Round: 25th October 2013 (Fri), 4:30pm – 6:20 pm
1) Mr. Mayank Vaid – Chairman of the European Brands Protection Council & IP Director, Louis Vuitton Asia Pacific, LVMH Fashion Group Pacific Limited
2) Prof. Gerard Prendergast, Head, Department of Marketing, Hong Kong Baptist University
1st Round: WLB 109, Lam Woo International Conference Centre, Shaw Campus, Hong Kong Baptist University, 34 Renfrew Road, Kowloon Tong
2nd Round: Classroom1, Graduate Law Centre , Bank of America Tower, 12 Harcourt Road, Central, Hong Kong
In this seminar, speakers will examine and discuss the principles and strategies of successful brand building and marketing with the examples of the top-European luxury brands. From the perspective of the company, they will also share the challenges and some viable methods in protecting the brands. In addition, the aspect of consumer psychology and social responsibility will be explored.
To register, please send your Name and Telephone number to email@example.com. Please indicate the session you will attend.